Twitter Not Helping Me Much…Maybe???

I’ve been experimenting with Twitter to broadcast my scanlation releases and looking at my blog analytics, Twitter is completely ineffective.  Of the 69 sources of visits to my blog, Twitter accounted for 1 out of the over 2000 visits to my anime and manga blog last week.  Most of the visits to my blog originated from the popular manga websites, Google searches, links from other people’s blogs, or people directly going to my blog.

And here comes the VERY BIG BUT

There is a big unknown, though, with respect to Twitter.  I often don’t directly “follow” people on Twitter because I don’t want to broadcast to the world or the person that I’m following them, so instead I pull an RSS feed of the tweets into Outlook.  Clicking on link from Outlook gets counted as a “direct” visit to my blog.  I don’t know how to get information on pulls from RSS feeds, so I have no idea who pulling RSS from my Twitter or my blog.

Soooo….now a simple comparision:  there’s a BIG jump in visitors from the popular manga sites on days when I release compared to days in between releases.  On the days that I release, 70 – 80% of traffic comes from those sites.  On the days in between most of the traffic comes from Google searches and direct visits (about 50% combined).    I tweet the release at time of the release, so from this I conclude, that Twitter is most likely ineffective and the best way to get the news out about my scanlations is to go where the audience is and that appears to be the popular manga websites and their forums.

I don’t know how Twitter is working for other people who are trying to promote themselves or their products.  But this is my story and I imagine it’s not an uncommon one.  What does this mean for Twitter?  Well, it may not be the best tool for advertisement as hoped, but I think it needs more time and some serious studies to make a conclusion either way.   As always, its good to know where your audience is and to tap into those sources.  Following that logic, if your audience isn’t on Twitter, you certainly aren’t going to bring them there and it’s probably best not to waste your resources on maintaining a Twitter account.  A good way to find out if people are tweeting about you or your product is do a search of Twitter and see what comes up.  I did is for myself and my “product” and not much came up.   As for my future on Twitter: the experiment continues …

10/GUI — Meh …

My husband sent me video of the “10/Gui” multi-touch mouse replacement.

Link

Yay — put the touch interface physically on the user’s desk instead of in the screen.  The first thing that  came to mind watching the video is “nice”, but show me how you type accurately at keyboard speed.  And with that I’m at “meh.”  Also introduced in the video is the idea of a linear windows management system.  I immediately blanched on this idea.  I’ve never encountered the problem this guy described.  My windows always pop up where they were last opened or closed and I like having layers of different windows from which little pieces peek out so I can see what I’ve got open.  I also like arranging my PC desktop how I like — but then again I’m sitting in front of two very large flat panels, multi-tasking away as I translate and monitor my e-mail/RSS Feeds  …

This is not to say the concept is bad.  It’s just that having a huge touchpad below a traditional keyboard causes ergonomic issues of it’s own.  Basically, a keyboard and mouse are placed at the same distance in front of the user so the user is in a neutral position regardless of which device he or she is using.  Along this line I see a five-fingered multi-touch mouse  or an integrated keyboard/touch interface device instead.  I’ve seen the a keyboard/touch device on a PS3  where the keys on the keyboard can be used as the touch interface.  As for a flat touch keyboard, that allows for all kinds of modifications and customization based on application by pairing it with a screen underneath the surface.  People could create their own interfaces with a few “primitives,” which could have great possibilities for gaming, image editing, music making, and things like Bloomberg.  Manufacturers could make one keyboard for all languages.  In combination with haptics (or the likes), keyboard-like feedback could be provided, thereby creating a very familiar experience.

Personally, though, I’m very happy with the mouse.  A lot can be done with very little movement, plus mice are quite inexpensive and space friendly.

New Chumby Drops the Bean Baginess

Link

I wonder if they fixed the heat issue …

Well, I think I like having a choice between an alarm clock looking Chumby or a cute fuzzy ram plushy Chumby.  Of course, they could always offer a line of costumes for the Chumby One to those folks who want plushy animal or plant-like Chumby’s.  It’s all about “attach” … heheheh …

Wow, GM, Wow…

Uh … perhaps it’s not a good idea to so boldly put the name of a competitor’s car in your advertising …”Accord” is so big.  Do you have any idea what this car is?  Uh, …, Is a “compromise”  a bad thing? For me a compromise  is a win-win solution for all parties.  Wow … looking at this ad, I take away the Accord is a good value, maybe I should check it out.  It doesn’t help that the car’s styling is vanilla in the current style of the Accord and Camry …Wow …

And the second ad:

Uh … so is GM apologizing for the styling of this vehicle by implying it’s an “AppleCart?”  The redness of the vehicle reinforces this notion.  Yeah, yeah, we’re supposed to think the car “upset the apple cart” — so why not say that?  And call it an “AppleCart” instead of an “apple cart” makes me thing “AppleCart” is a brand name.  Wow … that’s something GM …wow…

Both of these ads suffer from mixed messaging that doesn’t reflect well on the GM brand, and, in the case of the Accord ad, may turn a potential customer to a competitor immediately.  I know the intention was to be ironic, but the mental and visual cues are doing the opposite of what may have been intended.

On top of killing the Saturn brand, it makes me wonder whether everything is okay at GM.

Magazine Publishers Prepare Themselves for Tablet Readers

Here’s an interesting article from Ad Age about how magazine publishers are trying to get a leg up on iTunes before the anticipated release of the Apple tablet.

Link

Not to disparage Apple (because iTunes is very easy to use and the pricing is right for the content), but I would love to have a device independent version of “iTunes” to purchase content.  I think Amazon is very well suited for that.   The magazine industry, however, wants their own storefront so they can control distribution (pricing) of their content.  Hahaha! Well, I hope publishers don’t get greedy and make their content so expensive that people turn to piracy or don’t get the information at all.

It will be interesting to see what the next generation of tablets are like.  As of now readability is a issue with LCD screen and some of the e-reader devices have resolution and color limitations.  Again, I can’t wait to see how laptops and e-readers will converge, both in terms of screen technology and usability.

I have seen some interesting Flash based e-magazines that could serve as prototypes for future e-readers.  I especially like those e-magazines that allow for zooming in and links to other content.  With schools looking harder at e-text books, I think we may be approaching a tipping point where e-reading begins to become the norm.  I am eager to see what will happen with all of this in the next 5-yrs.  How will this change “brick-and-mortar” bookstores (especially used book resellers)?  Will this be end the “periodical” as we know it? Will be see micro-targeted  advertisements in everything we e-read? And what will happen with books, newspapers, and magazines when reading becomes a shared experience through social networking?    It’s a lot to noodle on and I’ll more to say about it after I digest things for a bit.